In a shocking transfer story, we saw one of the greats of the game, Cristiano Ronaldo, move to his former club Manchester United which he left in 2009 for Real Madrid. Rumors have now turned into reality as Ronaldo has joined Manchester United in a deal worth 20 million. He has signed a 3-year contract and will soon be seen wearing the famous red shirt at the theatre of dreams. The Portuguese forward was initially linked to two Manchester clubs, but he opted for United. This move will help the Manchester club not only in sporting terms, but also financially and commercially.
Already proven in all parts and leagues of the world, Ronaldo is much more than a football, CR7 is a brand. Cristiano as a player is a huge brand himself that will bring millions of fans to the club. He has such an image within the industry that it allows millions to be made through branding. The arrival of Ronaldo will also result in improved broadcasting, sponsorship, and matchday income, which make up the major part of the revenue generated by the club. The shirt sales will also improve massively. Signing such a big superstar will also mean that there will be a larger amount of people showing up for games, so they can watch a player of such a big stature playing in front of their eyes, which correspondingly means that the club will gain a decent amount of money from ticket sales as well. The social media following of the club will also increase massively. Apart from off-pitch profits, the prolific goalscorer will also help the Red Devils achieve undoable things on the pitch.
In 2018, when Cristiano Ronaldo completed his move to Juventus, the Serie A giants skyrocketed in terms of fan following and commercially as well. Juventus’s stocks went sky-high as the megastar was signed, such was the impact of Cristiano.
After 12 long years, Cristiano is back where he belongs. Cristiano Ronaldo has joined Manchester United in what could be the biggest homecoming of all time.
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